Originally posted by LoveOldPlanes
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Re: Exposure
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Re: Exposure
Originally posted by GRNDP51 View PostLooking at Precious Metal's facebook, They posted a picture of Breitling's new billboard featuring PM and it didn't mention anything about Reno. A few people commented that it would be nice if they put Reno's dates since apparently there are a handful of these billboards on high traffic roads. Some of those commenters on that picture were probably you guys but just thought I would bring it up.
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Re: Exposure
Looking at Precious Metal's facebook, They posted a picture of Breitling's new billboard featuring PM and it didn't mention anything about Reno. A few people commented that it would be nice if they put Reno's dates since apparently there are a handful of these billboards on high traffic roads. Some of those commenters on that picture were probably you guys but just thought I would bring it up.
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I've seen half-page ads (with a nice Air-to-Air of Voodoo from last year) in the UK aviation magazines over the past couple of months.
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Originally posted by Samuel View PostI was being facetious about the aircraft owners. But realistically how many people will travel across the country for one weekend? I am just suggesting (and I have no idea if I am right) that the advertising, promotion, and marketing dollars might be better spent closer to home?
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People come from all over the world for this thing! Ok I'll humor you a bit here. How many ads/have I seen in Northern Nevada and or California... Zero!
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Originally posted by Wild Bill Kelso View PostI'm talking about butts in seats not aircraft owners.
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I'm talking about butts in seats not aircraft owners.
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Lockheed Bob, you are right. Tiger, the Sanders, and even the Rare Bear back in the day, have done a good job of making it to a few of the West Coast airshows.
Wild Bill, just to play devils advocate, is a national campaign really the right direction? I mean who in Florida is going to see an ad and then bring their airplane all the way to Reno to go racing? It is just to far to travel for most people. Seriously, I would guess the majority of the Reno attendees are from the West Coast. I agree that the promotion and marketing in this area is greatly lacking.
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"Tiger" tried to get a circuit going years ago but it didn't work out. Money Money Money. He has always promoted air racing & has taken "Strega" to many airshows up & down the Western States & then some.
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Where is the marketing? They talk about paying people to do this. Where is it?! Besides our ads for Breitling that they pay for; where are the ads in flying magazines, posters in FBO's, and ads in mens magazines?
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Re: Exposure
Originally posted by wyhdah View PostTo further the discussion on "what needs to be done". I am sitting here watching the U.S. Open Polo Championships on NBC. Now I like polo but you talk about a small target market and tight knit community!
They are on a national network! What is it going to take to get our sport on track?
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Exposure
To further the discussion on "what needs to be done". I am sitting here watching the U.S. Open Polo Championships on NBC. Now I like polo but you talk about a small target market and tight knit community!
They are on a national network! What is it going to take to get our sport on track?Tags: None
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