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Thread: Red Bull gets network attention

  1. #1
    Join Date
    Sep 2006
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    Default Red Bull gets network attention

    ABC network news carried a decent piece on the Red Bull race series tonight -- nice to see aviation getting positive media coverage for once
    Might even be some video with these links:
    http://abcnews.go.com/WN/story?id=3428996&page=1
    http://abcnews.go.com/WN/popup?id=3427825

  2. #2
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    Default Re: Red Bull gets network attention

    I saw it. It was a good piece.
    Only issue, it seemed to me, was it made it look like air racing never existed before.
    Jeff Loewe
    www.jlofoto.com

  3. #3
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    Default Re: Red Bull gets network attention

    Quote Originally Posted by zaqwrx
    I saw it. It was a good piece.
    Only issue, it seemed to me, was it made it look like air racing never existed before.
    When in fact, as we all know, it goes WAY back! Here's a cracker replica that flew into Oshkosh last Monday.
    Attached Thumbnails Attached Thumbnails Click image for larger version. 

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    Rutan Long EZ, N-LONG
    World Speed Record Holder

  4. #4
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    Default Re: Red Bull gets network attention

    ...
    _________
    -Matt
    Red Bull has no earthly idea what "air racing" is.

  5. #5

    Default Re: Red Bull gets network attention

    Seems RARA's Bulls are still in the Barn...D.

  6. #6
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    Default Re: Red Bull gets network attention

    Red Bull sends a lot of advertising money (millions) toward the networks (which RARA cannot) so their "sports" and "events" get coverage. For the networks, it has nothing to do with promoting a sport or televising somethnig of interest to the viewers. I continue to be amazed at how many people I meet that remember the air race coverage televised by ABC many years ago and are surprised to learn that there is still air racing in Reno.

  7. #7
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    Default Re: Red Bull gets network attention

    There is another point and one that I truly did not understand until recently when I was at an event where RARA's Mike Houghton spoke.

    The Reno Air Races are in a somewhat unique position, in that, they host a world class event in a town that is really not "world class" in its population size... They have to bring in capacity from outside the area and, here's what many of us have never known (probably) or, at least, understood well..

    Historically, the Reno area hotels are filled each September, meaning, we, the outsiders, ARE continuing to support the sport. RARA's marketing to us is and has been working, we are returning and filling the hotels to capacity.

    The thing I personally was never really aware of is that the continuing success of the event annually rests with RARA appealing to the LOCAL population, getting them coming out to the event! Not to mention in no small way, the WEATHER cooperating so that those locals simply don't just stay home warm and fuzzy!

    So, where some of us over the years have criticized RARA for "marketing small," aiming at the local population, cutting into them for "not getting it".. in truth, it has been WE that didn't get it..

    Might be hard for some of us to swallow but, have you ever tried to get a room late in the game? Might the difficulty in doing that indicate the situation there is at saturation levels for bringing in outsiders?

    Ever seen the stands empty on Saturday and Sunday?

    Anyway... just some stuff to ponder when making "in the hangar" type comments..

    Wayne

  8. #8

    Default Re: Red Bull gets network attention

    Ever seen the stands empty on Saturday and Sunday?
    The stands are for the most part empty at 8:00 on Sunday when the IF-1 Gold has been run the last few years. Not much better at 8:30 for the Biplane Gold. It appears the neither the locals or the outsiders are interested in getting out of bed at 0-dark thirty for the early races.

  9. #9
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    Default Re: Red Bull gets network attention

    Quote Originally Posted by Tosg
    The stands are for the most part empty at 8:00 on Sunday when the IF-1 Gold has been run the last few years. Not much better at 8:30 for the Biplane Gold. It appears the neither the locals or the outsiders are interested in getting out of bed at 0-dark thirty for the early races.
    That's correct but does not affect the "bottom line" as far as the promoter is concerned..

    That said, early attendence is partly due to the "what goes down in Reno stays in Reno" syndrome (read that PARTY HARDY) and partly to the way the course is laid out, and maybe most of all, education of the fans...

    The competition in the "early" classes is tough and hard fought, but not much is said about it all year long. For this publication, we just don't have the "staff" to dig out news to keep the fires burning, for others, my guess is they would accept submissions if sent.. (read THAT PRESS RELEASES class guys>>>)))

    Anyway..



    edit: we'd put PR's up too, if we got them..

  10. #10
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    Default Re: Red Bull gets network attention

    Quote Originally Posted by chixfly2
    Tell me about it.
    We call them our 'Tom Slick' crowd, (for those of you old enough to remember that show).

    Paul

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